What is Branding?
The brand is an indelible mark, a name, symbol, design or any attribute that clearly identifies one product or service as distinctly different from those of others. It serves as a trademark or brand name that helps distinguish one product or service from another. With time, the brand is identified with the distinctive characteristics of its maker and becomes part of the consumers' consciousness. A brand is so important for the survival of the contemporary business that a modern company has to be extremely careful in establishing and maintaining a consistent brand image to retain the loyalty of its customers and increase its revenues. A brand helps create the awareness of a product or a service and also commands a premium in the market. Mont Digital provides Branding consultant services to his clients. A great way to think of it is like this: You have two business cards, each with a different name (your brand identity), and you are trying to make a sale with one of them. But you k