What Is a Lead? What are the types of Leads?
A sales lead has expressed an interest in your products or services and shared their contact information with you. They could have filled out a web form, called your company’s landline requesting more information or even interacted with you on social media. They’re a lead if their contact details match your ideal customer persona. B2C Lead Generation Companies generate high-quality leads to his clients. Marketers and sales reps usually categorize leads as cold, warm or hot depending on their level of interest in the products or services. They may use the BANT method, which stands for budget, authority, need and time frame, to determine if a prospect is ready to buy. It’s important for the teams working on lead generation to understand what they consider an ideal sales lead clearly. This will help to ensure that marketing doesn’t waste its resources on generating leads that are not likely to close. A poor understanding of the quality of sales leads can also result in a sour relationsh