How to create a web design style guide?

A professional site has a consistent color pallet and the use of certain primary HEX, RGB or CMYK in the subsequent pages can help the user differentiate between the home page and the secondary or tertiary palettes. The Interactive web design style guide provides the set of rules to the developers where they determine the key elements at one place like the color, typography, grid, graphics, and others. It provides the basic pattern with no matter what type of business or how it is promoted online; the model helps to create synchrony to make the brand represent the same everywhere to the world.

A web design and development company may include the primary and secondary page colors, fonts and the attitude, the vision, the mission and other elements of the business, Web service integration which will be adopted by all the teams working in the form to represent the brand. It is best advised to set the basic rules at the start as a guide which helps in providing the layout that distinguishes the business from the rest. It also provides a clear strategy where inconsistencies should be eliminated to prevent the brand from looking sloppy and unsophisticated.

As per experts, the basic design should be made considering the next larger context. No matter which part of the design works, it should be based on the rules to make the job easier and Brand management process.

Creating a brand image

The personality of the business is determined by the way the styles are used. The ultimate goal is to ensure the image and values remain consistent across all the marketing channels like emails, ads, customer and sales, etc. The web design strategy adopted by the management should take account of the mission statement, values, business goals, target audience, and their needs. The way the business wants itself to be identified by the audience which can include the tone or language used by the Visual Branding to address their customers, the purpose and the target audience and the strengths and layouts.

The guide includes

• The visual components like the logo and the creative aspects that should match the mission and vision, like if you want the business to appear conservative– the tone of images and style should be serious. The color selection — the hues and mesh should be professional and deep.

• The rules should be followed, while, exceptions like multiple screens resolutions displayed through interactive web design, or those supporting multiple operating systems, or in the black and white settings or in reversed settings and smaller/ larger formats should be maintained and affordable search engine optimization services.

• The graphics should be clear, identifiable and distinct. The icons should be based on the initial set of rules set within the pixel guidelines.

• To get a better idea of the type of style the designer can consider color psychology.

• The font type should be consistent to enhance readability for people with visual impairment. Its format should be embedded in all the pages including the contact forms and the landing pages and the imagery should resemble the theme and Media planning and buying services.